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Research Overview

Research Interests

My research explores how digital incentives and AI-driven personalization shape pro-environmental behaviors and sustainable consumption. I am especially interested in the design and implications of mobile sustainability apps, and the broader societal impacts of hyper-personalized technologies. My work integrates experimental methods, agent-based modeling, and qualitative inquiry to understand the micro- and macro-level effects of digital technologies in sustainability contexts.

    •    Sustainability and digital technologies
   •    Personalization and incentives
   •    AI and pro-environmental behavior
   •    Digital well-being
   •    Agent-based modeling in IS research
   •    Green IS and societal impact

Journal and Conferance Publications

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